Pure Bliss: After 15 years and over 3 million babies, we’re excited to introduce our first-ever hybrid baby carrier wrap: Boba Bliss. Designed to soothe your little one to sleep, this carrier keeps your baby calm, content, and connected while minimizing those tearful moments.

No-Tie Newborn Wrap: Enjoy effortless babywearing from day one! The Boba Bliss hybrid carrier combines the convenience of a baby carrier with the snug softness of a wrap, accommodating your newborn through early toddlerhood (7-35 lbs) with no tying required.

Certified Hip-Healthy: This newborn carrier features a gathered seat that supports your baby’s natural position throughout all stages. The ergonomic design provides optimal weight distribution, relieving pressure on your back and shoulders.

Soft & Supportive: Made from 92% cotton and 8% spandex, the wrap is stretchy yet supportive and gentle on your baby’s skin. Its lightweight and breathable fabric offers the perfect support with just two layers.

One-Size-Fits-All: Designed to contour to every parent and baby, this carrier fits petite to plus-size individuals. With adjustable cross straps in both length and width, it provides a custom fit for ultimate comfort.